Pay Per Click Advertising is your VIP ticket to the front of the search results.

You’ve seen it before. You’re waiting in line at a concert or a show, or for a table at a restaurant and someone walks right up to the front of the line, shows their VIP pass, and walks right in. Wouldn’t it be great if your brand could show search engines a VIP pass to get to the top of the search results? Fortunately, Pay Per Click (PPC) Ads are that VIP pass!

As the name implies, PPC ads are a paid form of Search Engine Marketing (SEM) where you pay the search engine for each click your ad generates. Google Ads and Bing Ads are the most common type of PPC and are a very cost-effective strategy for gaining traffic from customers searching for your products or services online. Non-profits can do especially well with PPC campaigns, as Google offers ad grants for most non-profits, up to $10,000 a month! The key to a successful and cost-effective PPC campaign is having a well-developed ad and bidding strategy.

Together, using your website data and research into search behavior, we’ll determine the best products or services for your ad campaign, as well as your budget. We’ll write the headlines, body copy, and call to actions for your ads using keyword research, and build out landing pages on your website so a visitor is funneled exactly where we want them. Using the tools provided by the search engine, we’ll review the ads and keywords in tandem with your budget to ensure the best possible results.

Once the ads are running and driving traffic to your site, I’ll monitor the campaigns to keep up with the ever-changing landscape of what people are searching, and ensure your landing page is converting visitors into customers!