Inbound marketing is like a band that compels someone to hurl themselves off a stage into a crowd of people.

With a focus on attracting, engaging, and delighting your audience through a variety of channels, the flywheel of inbound marketing begins by attracting users who are ready to buy your service by providing the right content at the right time. Like that one song that just speaks to you, inbound generates content that speaks to your audience and gets them interested in your product or service.

Once they are attracted to the site with the right content, the user is engaged with new, relevant content that continues to engage them, with the goal of keeping them coming back for more, like a new album or major tour, giving the audience what they want and converting them to buyers.

After your audience is engaged and have become buyers, you delight them, with outstanding support and service, transforming them into your best sales resource. Like a stage diver so caught up in the moment that they throw themselves off a stage in the name of the band, once your buyers are delighted, they go out of their way to champion your business attract more people like themselves to your business and the cycle continues.