Email marketing is like a carrier pigeon that people check fifteen times a day.

If you’re looking to reach your audience with special offers, important information, or insight into the culture of your business, email marketing is hard to beat. With the right email marketing strategy in place, email can provide among the highest ROI of any marketing platform.

Working together, we’ll segment your existing audience into distinct groups aligning with your data, allowing for us to send the right message to the right people. If you don’t have a current list, or it hasn’t been refreshed in awhile, we can create strategies to grow and refresh your list with new members, to ensure your campaigns are landing in mailboxes and not left unread.

Once you have the audience, you need to give them a reason to open your emails. Together, we’ll craft a strategy for content and graphics that is appropriate for each segment of your subscribers from long term customers to people who’ve just signed up. Then we determine when to send the email, using available audience data to ensure we’re dropping into their mailbox when they are ready to see your message. From subject lines and preview text to the header images and more, your message will engage and delight your audience, turning them into champions for your brand.

Now that your emails are flying out to your audience, all the pigeons are sightseeing in New York and I’m providing insightful analytics about your emails, actionable recommendations to improve open rates or clicks, and more. With each campaign that is sent, we collaborate to adjust content, timing, and strategy to ensure the best possible results.